Case Study: Discover Siskiyou

Legal Disclaimer: Discover Siskiyou (@seesiskiyou on Instagram) is a program under the Non-Profit: Siskiyou Economic Development Council. Flow State Digital does not have any affiliation with Discover Siskiyou and they are entirely different entities. This case study is only to be used as an example of previous work.

Instagram Growth: 6k new targeted followers utilizing content strategy, reels, and giveaways.
Content Creation: 1000s of photos and videos were captured throughout Siskiyou County to properly showcase the destination. The content captured was mainly used for social media but also repurposed for billboards, digital ads, magazines, etc.
Viral Videos: Just shy of 1 million video plays across Instagram, Facebook, and Tik Tok. With some reels reaching over 150k plays in a single post.

The result?

1 Million impressions made

Increased website traffic
Elevated perception of Siskiyou
More tourism and traffic to local businesses

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Case Study: Discover Siskiyou

Instagram Growth: 6k new targeted followers utilizing content strategy, reels, and giveaways.

Content Creation: 1000s of photos and videos were captured throughout Siskiyou County to properly showcase the destination. The content captured was mainly used for social media but also repurposed for billboards, digital ads, magazines, etc.

Viral Videos: Just shy of 1 million video plays across Instagram, Facebook, and Tik Tok. With some reels reaching over 150k plays in a single post.

The result?

1 Million impressions made

Increased website traffic

Elevated perception of Siskiyou

More tourism and traffic to local businesses